ABOUT US
"Our goal is to deliver an experience that seduces your senses at a price that doesn't insult your intelligence."
JOHN GAROFALO, FOUNDER & CEO
Premium. Affordable. No B.S.
Founded by longtime cigar aficionado and serial entrepreneur, John Garofalo, Enébes Tabac redefines the smoking experience by bringing a highly select line of affordable handcrafted blends to the discerning modern cigar enthusiast.
Garofalo combines a broad range of business experience with his newfound passion as a tobacconist and cigar store owner to offer a portfolio of original blends that marry time-honored craftsmanship with modern sensibilities.
“Enébes Tabac is about authenticity and quality in a market that’s often more style than substance,” said Garofalo. “Our goal is to deliver an experience that seduces your senses at a price that doesn't insult your intelligence."
When John conceived the "house brand" for his New Jersey cigar shop, his dedication to quality and authenticity meant more than just a new label; it meant aligning with his own experience and values in an often overhyped cigar market. The name, a witty semantic twist on "N.B.S." for "no bull shit," encapsulates John’s ethos.
Yet, the brand embodies more than straight-forwardness. It's steeped in aspiration, depth, and even a bit of the enigmatic. John's insight that "a great cigar can make time stand still" has become a highlight on TikTok, illustrating the brand's unique combination of the practical and the esoteric.
Time travel even serves as a metaphor for Enébes Tabac's blend development, where each represents a significant era in cigar history, from colonial beginnings and Jazz Age flair to Atomic Age cool and the futuristic appeal of James Bond.
The brand’s tag line, “Every Moment an Infinite Pleasure,” embodies this unique blend of quality and authenticity combining to create a transportive experience.
PRESS & MEDIA
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John Garofalo III
Following corporate sales and leadership roles in energy and technology, John returned to his small business roots with a series of ventures that eventually led to a professional embrace of a personal passion: the pursuit of a great cigar.